Lucas joined Surfing NSW as CEO in January 2024.

Lucas is excited at this unique time – where participation is soaring, surf parks are opening, our programs are reaching thousands across communities, with pathways to World Titles or Olympic Gold.

As the community grows, from surf schools and boardriders clubs, to enthusiasts or elite athletes, Lucas and the team have an increasingly important role to support the needs of surfers in NSW, while also celebrating the special culture that sets surfing apart from other sports.

Lucas is a former President and current member of Freshwater Boardriders Club and has had a long and passionate engagement with surfing throughout his life.

See appointment release here Surfing NSW appoints Lucas Townsend CEO | Surfing New South Wales

Matt joined the SNSW team in February of 2020 arriving with a wealth of experience in both business management and sports administration. He has a proven track record of running successful organisations and businesses as a General Manager and CEO over the last 20 years and has been immensely involved in various community groups for most of his adult life.

Matt is the Regional Director for Surfing Sydney Southern Beaches (Sydney Harbour to Cronulla) and is a panellist on the Australian Surfing Walk of Fame. At a Boardrider Club level he has been heavily involved with Southend Boardriders Maroubra for the last 20 years, previously holding office bearing positions of Club Caption and Club Present (15 years) and recently established Maroubra United Boardriders.

Matt started working on Surfing NSW events in 2017, where he worked in a number of roles, ranging from work crew to computer operator, after working in the event team for five years in late 2023 made the transition into the Marketing and Comms team.  Prior to this he worked for Surfing South Australia starting with them in 2013. Over his time at Surfing SA he managed their surf school and managed various events. While working there he also competed an Advanced Diploma in events.

James joined the Surfing NSW family in 2020, he has over 25+ years working within the surf industry as an Art Director, Graphic Designer, Illustrator and Brand/Team manager working with local and international labels in Australia, Europe, USA and beyond. With a focus on building brands from the ground up, James has worked across all aspects of branding, manufacturing, merchandising, illustration, content creation and design. James brings a wealth of creative knowledge and a design skill set that will help Surfing NSW showcase its ever growing presents to the worldwide surfing community. Founder of Bound by Sea, James also creates one of a kind handmade, hand drawn, hand shaped wooden boards, paddles and artwork.

Adam joined Surfing NSW in 2021 but has been a part of the Maroubra Surf community since he was a micro-grom. Growing up on the beach he has always had an affinity with the ocean, competed in state-level surfing and has been an active member of numerous Maroubra Boardriders clubs. Adams’ love for surfing and travel took him to Europe and Africa in 2012 where he started his career in the surf industry as a surf guide in Morocco. After several years as a surf instructor for San Sebastian Surf Camp, in 2015 Adam developed a new Surf Camp model in the Spanish Hills which he managed until 2018. Following his return to Australia Adam took on the Stoke Beach House in Manly as General Manager and thoroughly enjoyed building relationships within the Sydney surf community.