About Us

Origins 

Surfing NSW, established in 1963, is the largest and longest running of the recognised state bodies for the sport of surfing in Australia.

Vision:
To inspire all New South Wales residents to engage in the sport of surfing as a lifestyle, recreation or career pathway; therefore further enhancing their life to become happier and healthier.

Mission:
To be the nations peak body for surfing by creating a sustainable organisation that facilitates and communicates the surfing pathway and sport as a whole through; quality events, education, development and performance programs that promote the healthy iconic Australian lifestyle.

Values:
• Health, Enjoyment & Passion
• Participation & Inclusivity
• Accountability & Safety through all operations
• Communication & Consistency 

Board

John O’Neill

Chairman

• Managing Director – Komosion
• Former CEO – Tourism NSW
• Ticketing Communications Manager Sydney 2000 Olympic Games
• Non-executive Director at Adopt Change

Harry Hodge

Deputy Chairman

• Director – SurfAid International
• Founder and Chairman – Emeritus, Quiksilver Europe

Mark Windon OAM

Executive Director

• Former Surfing NSW CEO and Surfing NSW Life Member
• Former Director Surfing Southern Beaches and Life Member
• Founder of Southend Boardriders at Maroubra and Life Member
• Advisory board NSW Water Safety Council

Jen Dalitz

• CPA and CA qualified finance professional
• Management consultant with experience in top-tier global firms
• CEO of Women in Banking and Finance

Lyndel Gray

• CEO at Caravan and Camping Industry Association NSW
• Advisory Board Member of the Tourism Advisory Council NSW
• Graduate Australian Institute of Company Directors (2003)
• Former Executive Director of Tourism at Destination NSW
• Former Executive Director and General Manager at Tourism NSW

Robert Smith

• Former In-house sport and entertainment lawyer
• Former Player contracting at Rugby Australia
• Former Sales, talent management and legal affairs at SEL
• Former Managing Director at CSM
• Current EGM Commercial at PMY Group
• Current Sport NSW Board Member

David Gyngell

Patron

• Managing Director Gyngell Media
• Former CEO of the Nine Network Australia
• Former Surfing NSW Chairman
• Surfing NSW Life Member

Mike Baird

Patron

• Former NSW Treasurer 
• Former NSW Premier 
• Current Chief Customer Officer, Consumer Banking at NAB

Staff

Luke Madden

CEO

Luke has been with Surfing NSW for over eight years in all aspects of operations from event management, coaching and judging management, sports development and delivering the events he once competed in. Luke is onsite at most Surfing NSW events from micro-grom to World Tour level, ensuring Surfing NSW’s high standard continues to grow. Madden took over as Surfing NSW CEO in mid-2016, replacing longstanding CEO Mark Windon OAM.

John Shimooka

General Manager

John “Shmoo” Shimooka enjoyed a long and fruitful career as a professional surfer through the 80s and 90s, claiming multiple event wins. Since the late 90s, Shimooka has held various management roles for renowned surf labels such as Oakley and Quiksilver and more recently managed an array of athletes such as Jordy Smith, Sunny Garcia, Craig Anderson and Laura Enever. Shmoo joined the Surfing NSW team midway through 2016 – after a lengthy stint at Boost Mobile.

Ethan Smith

Media, Communications and Operations Manager

Ethan began working with Waves Magazine as a 19-year old in 2004 and was Editor when he left in June of 2012. Over the years he’s documented stories across the world for sports titles including: Waves, Tracks, Japanese Surfing Life, Wavelength and Inside Sport. Ethan joined Surfing NSW in September 2012 and currently handles all of Surfing NSW’s media, communications and content creation.

Adam Huban

Event Manager

Adam joined the team at Surfing NSW in 2016. He has completed a Business Degree majoring in Marketing and Sports Management including an internship with Gemba (Sports Marketing Agency). Previously, Adam was a senior surf instructor for five years at ‘Lets Go Surfing’. He currently manages the Surfing NSW calendar and organises the numerous schedule of events.

Kate Cass

Partnership and Community Manager

Kate started with Surfing NSW in September. In previous roles she has owned a busy Maroubra Beach Cafe, been the General Manager of North Bondi RSL Sub-Branch, director of a design and photography business, had many years’ experience in the travel industry and has been involved with Southend Boardriders Maroubra for over 15 years.

Claire Ellem

Executive Assistant

Claire’s love of the water began at a young age and led her to surfing in her early teens. While completing her Bachelor of Management in Sport and Exercise at UTS, Sydney she volunteered as an intern at Surfing NSW. Since 2014 she has assisted in all areas of the organisation from event onsite roles to business operations and is currently in the Sport Development and PA role. Claire has a passion for teaching water sports, is a qualified swimming and surfing instructor and an avid supporter of promoting a healthy and active lifestyle.

Tatjana Lovelady

Financial Controller

Tatjana spent much of her career with the Big Four accounting firms, both locally and internationally, involved in audit, consulting and corporate finance working with blue chip companies across a diverse range of industries. She has also held lecturing positions at the University of Sydney and UNSW at the undergraduate and postgraduate levels.

Matt Anlezark

Events and Office Administrator

Matt started working on Surfing NSW events in 2017, where he worked in a number of roles, ranging from work crew to computer operator. Prior to this he worked for Surfing South Australia starting with them in 2013. Over his time at Surfing SA he managed their surf school and managed various events. While working there he also competed an Advanced Diploma in events.

Rachel Schriever

Office Administrator

Rachel’s love for adventure took her to Canada where she spent six seasons, snowboard instructing and playing in helicopters in the Rookie Mountains. After backpacking Asia, Europe and Central America, she found herself aboard the super yachts floating around the Mediterranean and Caribbean for three years. In between her travels Rachel would find herself back at the beach balancing surf lessons at Cronulla and organising social functions for her surf club in the National Park. Finishing a Diploma of Event Management, Rachel has become the newest member of Surfing NSW and is loving life at home.

Zane Killorn

Events and Office Assistant

Growing up in Maroubra, Zane has always loved surfing and being a part of a big surfing community. He started working on Surfing NSW events in 2016 while still working as a casual at Surf Dive n Ski. Zane became a full-time employee of Surfing NSW at the start of 2020 and works in the events department, often judging at competitions too.

Matt Lawson

Surf Education/Programs Director and Boardriders Club Liaison

Matt joined the SNSW team in February of 2020 arriving with a wealth of experience in both business management and sports administration. He has a proven track record of running successful organisations and businesses as a General Manager and CEO over the last 20 years and has been immensely involved in various community groups for most of his adult life. Matt is the Regional Director for Surfing Sydney Southern Beaches (Sydney Harbour to Cronulla) and is a Panellist on the Australian Surfing Walk of Fame. At a Boardrider Club level he has been heavily involved with Southend Boardriders Maroubra for the last 20 years previously holding office bearing positions of Club Caption and Club Present (15 years) and recently established Maroubra United Boardriders.

James Robinson

Content Creator / Art Director

James joined the Surfing NSW family in 2020, he has over 25+ years working within the surf industry as an Art Director, Graphic Designer, Illustrator and Brand/Team manager working with local and international labels in Australia, Europe, USA and beyond. With a focus on building brands from the ground up, James has worked across all aspects of branding, manufacturing, merchandising, illustration, content creation and design. James brings a wealth of creative knowledge and a design skill set that will help Surfing NSW showcase its ever growing presents to the worldwide surfing community. Founder of Bound by Sea, James also creates one of a kind handmade, hand drawn, hand shaped wooden board, paddles and  artwork.